Wednesday, 16 June 2010

She likes it but she gonna put a lid on it

Oh dear - looks like it's the end of an era for lovers of modern dance routines. It's been reported today that Beyoncé Knowles has grown tired of her iconic dance routine for 'Single Ladies' and is considering dropping the bootylicious bop from any future live performances.

It's hard to believe that the now legendary video is only 12 months old. It used to be said that Superman and James Bond had achieved such global fame that you could visit the most remote village in the world and the people there would recognise the fictional characters. Beyoncé's video is a little like that. I'm sure there are isolated tribespeople living in Terra Indigena Kampa e Isolados do Envira who have already mastered the sassy routine.

Despite Kanye West's belief that Beyoncé "made one of the best videos of all time" - it's still deceptively simple. A plain white set, three women in heels and a camera that shifts around like a dog trying to find the most comfortable position on a cushion.

The problem with great ideas though, is that they're so easy to imitate. As a result, anyone with access to a pair of heels, a leotard and a video camera has made their own version of the clip.

Justin Timberlake, Joe Jonas, even Liza Minnelli's had a go. They might not be able shake their ass like they're strapped to the agitator of an out-of-control washing machine, but most of them give it a good go.

Unfortunately, Beyoncé doesn't want to be part of the joke anymore. Digital Spy quotes a source as saying "Beyoncé loves the fact the video and the routine have been so huge and has really enjoyed performing 'Single Ladies' live but that’s it now, she's moving on. She doesn't want to be part of a long-term joke..."

Sad faces all round, since it means the end of amazing virals like this:

But maybe it was always destined to be this way. As the lady herself sings in the song - "Cuz you had your turn, but now you gonna learn what it really feels like to miss me..." Beyoncé, we already do...

1 comment:

  1. Beyonce didn't even have an original concept though, having stolen the idea from a Gwen Verdon routine from a June 1969 Ed Sullivan show. So yeah, great ideas ARE easy to imitate! :)

    check the link!