Everyone knows the first rule of publicity - do something controversial and everyone will talk about you. Katy Perry knows all about that, after all, she's engaged to Russell Brand and he can't blow his nose without giving Daily Mail readers an aneurysm. Then again, she's no stranger to shock tactics herself, thanks to her faux-lesbian antics in 'I Kissed a Girl' and her homophobic debut single 'U R So Gay'.
As the daughter of a pair of ministers, Katy grew up singing in church and attending Christian summer camps. Although she started out singing gospel, by the time she was ready for the big-time, Katy had ditched the religion (as well as her real last name) and was courting a decidedly secular audience. Hardly surprising given that she grew up delighting in rebelling against her parents' conservatism.
Unfortunately, she may have discarded some of her inhibitions but she decided to hang on to the hypocrisy of fundamentalism. A couple of weeks ago she took to Twitter to critique the new Lady Gaga video, commenting "Using blasphemy as entertainment is as cheap as a comedian telling a fart joke." Apparently not everyone approves of videos that equate religion with fascism.
As soon as the news media picked up on Katy's condemnation, she promptly backtracked, telling an interviewer that people think she's "a very hypocritical person ... Spirituality and sexuality are two separate things. When you decide to put it into the same subject, it gets interesting for some people. Everyone knows... I've said 100 times on my Twitter: I'm one of the biggest Lady Gaga and Madonna and Russell Brand fans..."
Of course, the interesting post-script to all this talk of controversy is the fact that Katy has also managed to upset people this week, with the debut of her new video for California Gurls. Katy may dance around in the video in a ridiculous cream-cake bra, but it's one particular guest appearance that seems to have people upset with the blue-haired banshee.
Katy is joined by a troop of dancing Gummi bears, a couple of whom decide to flip her the bird - perhaps they had to sit through one of her live performances of 'Waking Up In Vegas'. The brand manager for Trolli (who make the chewy ursine characters) issued a statement saying "Those are definitely not Trolli Gummi bears in the video because Trolli Gummi Bears would never be that rude. Trolli bears would extend their chubby little arms and give Katy a big old bear hug and whisper, 'Everything is going to be alright'." He may think that sounds cute, I think it's pretty creepy.
Having already perverted people's memories of those lovable Gummi bears, it'll be interesting to see what impact Katy will have on the similarly themed Smurfs when the movie adaptation hits screens later this year. As she told MTV: "My mother thought that Smurfette was a little bit slutty, being the only female in the village. And now I've shown her. I called her up and said, 'Guess what, ma? I'm Smurfette!'" Maybe mother had a point...
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