Thursday, 12 August 2010

What's that on your head?

Poor old Paris Hilton. She seems to attract trouble like Tara Reid attracts half-empty tequila bottles. The poor girl can't go anywhere without the paparazzi performing a smear test with a telephoto lens, or someone trying to arrest her for drug possession.

But despite the regular police interventions and invasive photography, Paris is a hard-worker, dedicated to keeping up the night-job. Those newly-opened nightclubs won't attend themselves - our girl needs to be out and about, showing her face and living it large...

Since this is world where fame is measured in terms of column inches generated, rather than any kind of tangible output, Paris is seen as the holy grail (an empty vessel with little physical value - how apt) for celebrity endorsements.

So brands are constantly sticking things in her mouth, pinning them on her clothes or attaching them to her head in the hope that she'll raise the profile of their products. At least that's how it's supposed to work.

The hard-partying celebutante is in yet another legal tangle, this time with Hairtech International, who are suing our plastic princess. Paris' crime? She went out in the wrong hair. Oh stop sniffing - we've all done it.

Hairtech is looking to claim $35 million in damages, "for fraud and deceit, unjust enrichment and breach of contract" because Paris was spotted partying wearing someone else's lustrous blonde hair extensions back in 2008. Seriously, this is the world we live in.

Not only was Paris signed to an exclusive contract with Hairtech for all her artificial hairpiece needs (for $3.5 million, no less), the company had built an entire campaign around 'spot Paris Hilton'.

In retrospect, that might have been a rather silly decision, since her ubiquity on the party circuit would make it pretty hard not to spot her. Maybe Lord Lucan wasn't on the market for any hair extensions.

Hairtech is also pissed that Paris neglected to attend a commercial shoot, and the Dream Catcher launch party. Although, to be fair, she was in jail at the time. I know the US legal system tends to be pretty lenient on its celebrity inmates, but even they draw the line at day release to attend a party.

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