Duncan's blue period

These days, if you're a celebrity with a product to sell, it's no longer enough to pop up on a chatshow and press the flesh with whoever happens to read the questions off the autocue. You have to give something of yourself - a confessional tidbit that the papers can claim as an exclusive, and it doesn't matter how personal the details are. In fact, the more explicit the better.

This weekend, Katie Price proved herself the master of this dark art, using a recent miscarriage in an attempt to attack the alleged insensitivity of her estranged husband. Worried that he was winning the majority of the public's support simply by getting on with his life, Katie decided it was time to get her acrylic claws out.

It seems that the management of recently reformed boyband Blue may be advising a similar strategy. With a major tour to promote, singer Duncan James has revealed in an exclusive interview with the News of the World that he's bisexual. Despite crafting a reputation as a permanently priapic ladies man, it turns out that Duncan was into more than just 'One Love'. "Yes I was labelled a womaniser, and yes I did sleep with a lot of women. But there were tell-tale signs I was that way inclined. I've always been theatrical and loved being on stage."

Aside from describing himself as 'that way inclined', and his use of 'theatrical' as a one-size-fits-all euphemism, Duncan claims to be happy and at peace with his lifestyle. It also means that twice as many fans have a chance of being invited backstage at the forthcoming concerts. So that's good news all round.

Following last month's shock announcement that the reunion was 'partly about the money', I'll be interested to see what the other three boys in Blue can come up with when the News of the World come knocking for further exclusives. Failing that, I suppose the dubious tabloid could always just tap the lads' phones and see what comes up.