It should have all been so easy. She's got the voice, the swishy hair, and legs like a pubescent giraffe. Her solo career should have been a no-brainer.
Unfortunately for the Chupa-Chup chanteuse, she's the no-brainer in question. Why else would she have decided to sign an exclusive deal with Tesco for her debut album? I can picture the scene now: "I'm just popping to the supermarket to pick up some Toilet Duck, Mini-Kievs and the new Nadine Coyle CD."
Now, to hear Nadine tell it (in an accent that could warp a copper kettle), it's all about the music. In looking for a home for her solo career, she claims that she turned down all the major labels, in favour of the one with 'value' on it.
Describing the bidding war that sprung up when Nadine announced plans to branch out on her own, her manager claims "It wasn't just waving cheque books at her. Tesco has a massive marketing campaign, which is innovative. It uses every aspect of Teco's canopy of services: the entertainment section, the cosmetics... Tesco card holders...Nadine is putting the launch of the rest of her life in the hands of a company that she trusts. And we will get their undivided attention." As long as there's not a recall on frozen sausage rolls.
He has a point. Whilst her bandmate had to settle for a full-scale production in front of 15 million TV viewers, lucky old Nadine was invited to perform to a bunch of Tesco executives at their annual management conference. Score!
Last Sunday it was revealed that Nadine's debut single Insatiable had limped to number 26 in the charts, as Cheryl's second CD entered the album charts at number one. But Nadine's not bitter, her lips are just naturally pursed.
She told Star magazine "To be honest, I'm happier doing what I'm doing now, no matter what the sales are like. I'd rather be singing in pubs for 50 quid a night and be happy than doing something that I wasn't really interested in or passionate about. For me, it's not about money or fame or getting on big television shows - it's about being happy with myself."
I'm not sure exactly which 'big television show' she's talking about. It must be yet another passive-aggressive dig at the Nation's Sweetheart. Because she couldn't possibly be referring the Irish edition of Popstars which she lied about her age to take part in. Or Popstars: The Rivals, which saw her win a place in Girls Aloud. That would be like biting the hand that feeds her (then sticks its finger down her throat).
But it's hard to know what Nadine means. She's not exactly consistent when it comes to talking about her life or career. She can claim that it's all about being happy, and yet in the next breath she says that she's "absolutely gutted" that she only just scraped into the top 30.
Cheryl might have "the power of The X Factor and Simon Cowell behind her", but she also has the goodwill of the nation. And that's worth more than the other two put together. Nadine may have the better voice, but she's also got a massive chip on her shoulder. Not that she'd ever dream of eating it.
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